Case-Gambo

E-commerce・Retail

Gambo — elevating the shopping experience in children's e-commerce

I worked as Design Partner at Gambo on the complete e-commerce redesign — from architecture and flows to interface design. The focus was on improving navigation clarity, mobile experience and conversion, aligning the shopping journey to the audience profile and business needs.

Impact・Results

Navigation clarity, conversion impact

The e-commerce redesign improved navigation clarity and mobile experience, reducing friction in the shopping journey. The new architecture and interface made the process more intuitive and aligned to the audience, building a stronger foundation for conversion growth and digital channel expansion.

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